I was trying to muster some sympathy for poor old Terry Semel, then I realized that an annual compensation package of $71 millon meant that he made nearly $300,000 a day. In the week between the shareholder's meeting where his compensation was approved and his exit he made $1.3 million dollars. I don't make $300,000 in an entire year let alone. Sorry Terry I can't muster any sympathy.
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How does a blog that has existed for only 5 months have a technorati ranking of over 5000? How does a blogger whose postings include a lot of references to how high his rankings are – do so well on Technorati and Google? The answer Technorati spam. Gary (and many others I won't link to) use "link trains". What is a "link train"? (from John Chow):
1. Write a short paragraph at the beginning of your post and link back to the blog that put you on the list in the paragraph. This isn't a suggestion. You need to break up the duplicate content string. Someone took the time to add you so the least you can do is give them an extra linkback.
2. Copy the list of originals below COMPLETELY and add it to your blog. If you would like a different keyword for your blog then change it when you do your post and it should pass to most blogs with that keyword.
3. Take the adds from the blog that added you and place them in the "Originals" list.
4. Add no more than 5 new TECH, SCIENCE, or CONSUMER ELECTRONICS blogs to the list in the "My Adds" section.
As John goes on to say these will drive Technorati and Google nuts. Sadly they also drive the real users of technorati and google nuts as they are more likely to find this blogs instead of the valuable content they're looking for. After all Technorati doesn't exist to boost the ego and readership of (some) bloggers. It exists to help real people find useful content. In their attempts to game the system John, Gary and others will eventually destroy the value of Technorati.
In his latest game Gary has a run a favorites link train - you favorite everyone else on the list and then Gary will favorite you back - etc.
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